Keywords are simple yet powerful phrases that can help online users find information on the internet. Examples of keywords include “plumber New York, SEO Calgary, and dentist Austin.” Thanks to keywords, Google, the largest search engine, gets 3.5 billion searches each day. This translates to 40,000 search queries every second and 1.2 trillion searches a year.
That is not all. Over 50% of search queries on major search engines are four words or longer. In the past few years, keywords with “near me” have increased more than 2x times. SEO is constantly changing and Google, the gatekeeper of massive amounts of information, considers keywords as important ranking factors.
Want to know how to use keywords to build website traffic and which is the best seo keyword tool?
In this post, we explain how to use keywords to build website traffic, how to do keyword research and more.
Building Website Traffic with Keywords
As a blogger or business, a lack of understanding of keywords and SEO means loss of leads and revenue. Over 95% of people only check the first page of Google search results and other search engines. Why? They believe that websites on the first page of search engine results are reputable.
That means, if you incorporate the wrong keywords in your content and meta description, your site will have a lower rank. Why? Your site will not experience high organic traffic. As such, you will have fewer leads and sales. This is something that no site owner can afford.
To build traffic using keywords, you must first understand SEO.
SEO or search engine optimization refers to techniques of increasing the quality and quantity of website traffic. In SEO, the increase of traffic to your site is normally done through organic search engine results. Basically, SEO techniques help website owners to optimize their content so that search engines can discover the content much easier.
Quality traffic means attracting visitors interested in your products or services. Organic traffic means website traffic that you do not pay for. Simply put, it refers to traffic redirected from search engine results. This is what you should be aiming for when it comes to building website traffic with keywords.
When Google bots crawl websites, they are in search of informative, relevant, entertaining and evergreen content. Also, the content should have relevant keywords. If the content is optimized, the bots index and catalog the content.
As people search for information on Google, the search engine can present the best results in milliseconds. This information is based on relevant keywords.
Types of Keywords
Once you understand SEO, the next step is to learn the different types of keywords. There are 6 types of keywords.
Short Tail Keywords
This refers to phrases with three words or less. Also referred to as the head keyword, short tail keywords are highly competitive. They also have a huge number of searches. What you need to know is that they also have a low conversion rate.
Good examples of short-tail keywords include lemon, oranges, apples, and others. When online users search for oranges, they may be looking for:
- How many calories are in an orange?
- What color is an orange?
- What types of vitamins and minerals are in an orange?
As such, short tail keywords don’t convert well.
These are keyword phrases with more than 3 words. Unlike short tail keywords, long-tail keywords have a low search volume and are less competitive. The good news is, they can help online visitors find specific information.
Examples of long-tail keywords include buy 55-inch 4K smart TV or buy breathable running shoes.
Long Term Evergreen Keywords
This is a type of phrase that is relevant all the time. When you use a long-term evergreen keyword in your content, it means online visitors will keep searching and wanting to read information related to it. So, if you plan on using long term evergreen keywords, you need to make sure that the phrase ages gracefully.
Also, make sure your content is educational and informative.
Product Defining Keywords
Product defining keywords are phrases describing a product. Online users using a product defining keyword are searching for a specific product. As such, they are looking to buy the product. So, if you use such keywords in your content, make sure you are accurate as possible.
To get product defining keywords, look at the product name and product description. From the product description, select two relevant keywords and add them to the product name. For example, Rose Gold Samsung Galaxy Note 10.
Latent Semantic Indexing Keywords
Also referred to as LSI keywords, these are phrases closely related to the primary keyword. For example, if your primary keyword is green tea, your LSI keywords could be green tea health benefits or green tea nutrition.
LSI keywords have a low search volume, and a low competitive rate. But, they offer specific search intent, boost the ranking signal of the primary keyword and have a high conversion rate.
These types of keywords allow online users to target a specific city, state or country. Useful for small and medium-sized businesses, geo-targeting keywords
attract the most relevant customers. What you need to know is that they have a low competitive rate and search volume.
But, they are critical for SERPs and have a high conversion rate. If you use such keywords in your content and online visitors search for “near me,” Google will list your site among the top results. Examples of geo-targeting keywords include seafood restaurants in San Francisco or auto repair shop in Los Angeles.
Getting Started with Keyword Research
Want to find relevant keywords for your content? The first step is to perform keyword research. Without keyword research, it will be difficult to know what keywords your target audience is using. Without knowing what keywords your target audience is using, it will be difficult to optimize your content.
Also, it will be difficult to know what content to develop and what target phrases to use for link building. There are several tools for performing keyword research.
- Ahrefs Keywords Explorer
- Moz Keyword Explorer
- Google Trends
To ensure the tools above present you with the right keywords, come up with new and suitable phrases related to your business. Jot these phrases down. You can also use a spreadsheet application to make your work easier.
To discover new keywords, use tools such as Ubersuggest and Google Search Suggestions. Simply enter a keyword phrase such as email marketing and check the results. From the results, you can pick a few phrases and A/B test them. To narrow down your results, you need to analyze the keywords for difficulty. One of the best seo keyword tool that can help you do this is Moz Pro Keyword Explorer and SERP Analysis tool.
This tool will enable you to know how difficult it is to rank for certain keywords. It will also display the search volume, the balance of ranking ease, organic click-through rates and priority. To get started, pick 5 keywords.
When making keyword choices, look for phrases with high search volume and top competitors. They should also have backlinks and lower domain authority. If you are a blogger, choose keywords with most informational intent. You should also look at keywords with high search volume and low competition/difficulty.
Write Addictive and Captivating Articles
Armed with your keywords, it’s time to write addictive articles. Your content should always be informative, relevant, entertaining and evergreen. To hook your readers instantly, start with important facts. For example, start with a killer question that addresses the reader’s problem.
After the killer intro, include what, where, when, why and who in the next sentences. By doing so, you provide the readers with the information they need fast. Remember, readers start skimming an article after the first 250 words.
You need to communicate what’s trending and focus on human interest such as product recall or the latest political polls. By doing this, you create an emotional connection with readers. It is important to avoid jargon and using passive tense too much. Instead, use active tense, quotes and write acronyms in full.
Remember, proofread your content to eliminate mistakes and add images or videos. Don’t forget to add humor.
Coming up with relevant keywords related to your business is not easy. That is why we recommend using online tools. They are excellent in generating new keyword ideas and help you know what your competitors are ranking for.
What you need to remember is that you can build web traffic with paid search too. To do this, create PPC campaigns. With PPC campaigns, you can rank for as many keywords as you want. The more accurate your keywords are, the less you will have to spend.
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All the best,