Research has shown that 90% of adults and about 74% of teens are using emails. This makes email marketing a great and effective tool that helps to convert prospects into sales and revenue. Email marketing is where a business sends an email to customers or prospects detailing their business products and services. A successful email for marketing will propel the recipient to action and engage with your business. This will help to get more leads and sales.
For your email marketing to be effective, you need to have a very good strategy. This is a tool that will provide the business entity with data that they can use to evaluate performance, with open rates, click-through, unsubscribe rates and spam complaints. Keeping in mind that there are over billions of mails sent to recipients daily. To ensure your emails are read and reacted positively to you need to apply some tactics. Below are some tips to make your email to stand out;
At times, it can be a challenge to just wake up and decide to start email marketing. You will need some guidance on how to go about it to ensure you are able to conduct a successful campaign that will bring in leads that will result in sales.
Following the below guides you will be able to achieve the above;
1. Establish your goal
Before starting to send emails it is important to set out your goals. What would you like to achieve? On a daily basis, how many clients are you anticipating to get? How are you planning to engage prospects who respond or subscribe to your emails? The goal sets should align with the overall marketing goals for the whole business. Planning helps you to identify what email to send to different recipients. It helps you to create focused and high performing email campaign to help you achieve your marketing goals.
Some goals that you can plan to achieve are; getting new subscribers, nurturing existing subscribers, boosting engagement and re-engaging inactive subscribers
2. Define your audience
For a successful marketing campaign it is important for understand your audience. Learn their taste and preferences and tailor your email in a way it will cover their needs. Knowing your audience helps to boost the conversations.
3. Build your email list
After establishing your goals and what you want to achieve with email marketing, it is time to work on your email list.
Below are some ways you can build your email list.
You can introduce incentive to subscribers this will increase your email list. Make it simple for people to subscribe as well. Incentives you can offer to attract subscribers are like; having compelling content, free or express shipping upgrade, or even offering discount for the first person to subscribe. You can well reward those who subscribe and forward your emails. This helps you to reach a wide network from the list you already have.
You can use slider, this is a small box at the bottom of a website to request people who visit the website to subscribe and input their email address.
Header bar, top of sidebar and end of post are other areas you can include a place for subscribing and requesting readers to indicate their email addresses, whether it is on the website or a blog.
Lightboxes for pop-ups and opt-in are other ways to build your email contact list. You have to be creative to ensure your pop-ups are not irritating. You need to ensure your timing is right, have the correct value to offer and the pup-up is strong call to action. The best timing is usually when the reader is either ¾ in reading or want to leave the site. With proper timing you have the chance of getting more subscribers.
Confirm that you don’t make false promises. If you promise an incentive or a reward ensure you give it out to your readers. This creates trust, which in the long run helps to get more customers due to referrals.
4. Choose an email Campaign Type that You want to send
There are various campaigns you can choose to use. Depending on with the set goals that you want to achieve you can decide to use one or combine a number of campaign methods that are available.
Some of them include;
5. Concentrate on Email Marketing Design
You have to ensure your emails don’t look terrible as this will reflect badly on you and result in your audience not reading them. It is important to use responsive email template so that it automatically resizes your emails regardless of the gadgets used to read them either, laptop, phone or even tablet.
Images makes your emails more attractive, but you should use more text than image on your emails. This is because most people who read their emails on phone disable images. For a better email accessibility avoid hiding information in images.
6. Create your first email for Marketing
It is time to create your email. Coming up with the right content can be tricky, but when you use the tips shared previously it will make it easier for you. You need to organize your emails to help allure people into reading your content while guiding them towards the email’s call to action.
While creating your email, it is important to know what your competitor is doing so that you can align and improve your content to ensure you are above board with your email. At times stealing smart is good. This helps to ensure you are also informed of what is happening in the industry.
7. Create a Schedule
It important to plan how often you want to be contacting your contact list. It will be prudent to inform your audience how frequent they will be getting your emails. You can be sending emails weekly, fortnight or even monthly. Having a consistent schedule of sending emails will help you to build trust with your audience.
8. Measure your Results
After you have sent out your first email it is important to start tracking the success of your campaign. With tools like Campaign monitor and Google Analytics they can help you to track how people are interacting with your email marketing campaign.
With a good tracking tool you can be able to tell how many emails were read, bounced, reported as spam, not opened and many more activities. When you are able to establish this is will be paramount to resend the campaign emails again to cover a wider. Readers who didn’t open the first time will be highly be prompted to read when they receive the email the second time.
The metrics give you an overview at high level on how your audience are interacting with your campaign. This helps you to compare your performance in different campaigns and also how different campaign tools have performed. This will enable you to determine which of the tools work best for you to be used in the future.
From measuring results you will be able to know areas that need improvement either is your content or subject line.
There are various ways you can improve your email marketing performance;-
Email marketing is a powerful driver of sales and revenue for your business, and it has a greater reach and return on investment. Using the above steps outlined in this guide will help you to start a successful email marketing campaign which will drive great results for your business.
All the best,
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