How You Can Use Pinterest to Promote Your Website

promote with pinterest

 

Affiliate marketing, for the longest time, has been one of the easiest methods to make money on a blog. Over the years, affiliate marketing has spread its wings and taken over social media as well. Now, one is able to make money using affiliate links on Facebook, Instagram, Twitter, and Pinterest as well.

 

 

 

The social media website has shared a lukewarm relationship with affiliate marketing since its first feature. The bloggers went overboard with your affiliate links leading the website to take action against it. Affiliate marketing was banned on Pinterest for the longest time until it was allowed again. However, the website does have a set of regulations that you must follow in order to earn money using affiliate marketing on Pinterest.

 

 

 

If you are an avid user of Pinterest and have a good following, you can use your blog to make money with the help of affiliate links. Here is everything you need to know about affiliate marketing on Pinterest and how you can use it to promote your website.

 

 

 

What is affiliate marketing and how does Pinterest help?

 

 

 

Affiliate marketing is one of the most common ways to earn revenue for a website owner. Here, the website owners promote someone else’s product on their site which earns them a Commission every time somebody clicks on the link or buys the product. Affiliate marketing can be done on one’s own website as well as on different channels such as one’s social media.

 

 

 

Most retailers and website owners make use of Pinterest to promote their content as it is the most marketable social media platform. It has been noted that the revenue generated by Pinterest is 30% more than that of Facebook and at least four times that of Twitter. Pinterest accounts for 25% of retail referral traffic for most website owners. However, the biggest issue regarding the affiliate marketing on Pinterest is that most website owners do not know how to use it.

 

 

 

A user can add as many pins as they want to their Pinterest boards with affiliate links in it. However, they must be placed strategically all over your profile to give it a natural look. Spamming your followers with affiliate links will only annoy them and not bring them to your site.

 

 

How to use affiliate marketing on Pinterest to promote your website?

 

 

 

Here are all the ways in which you can promote with Pinterest for affiliate marketing.

 

 

 

1. Put the affiliate links on your pins and boards

 

 

 

You can create an affiliate link and add it to your Pinterest board. You can also pin an image with some description on your Pinterest page. You can create specialized boards for affiliated content only so that your users understand what to look for and when. Many affiliate companies provide their affiliates with tracking codes so that they can keep an eye on their links. If you have already pinned some affiliated content you can track the response to it, and then keep updating it if it’s good. The tracking will also help you determine the conversions from the Pinterest pins and boards more easily.

 

 

 

 

 

2. Promote the pins and boards containing affiliate links

 

 

 

There are over a hundred million users of Pinterest who collectively have billions of pins and boards. Therefore, it can be very difficult for your affiliate link to find a space for itself without the right tools and following. A random user is not likely to end up at your Pinterest board unless your pins with the affiliate links are being actively promoted. However, the techniques to promote a pin must be used only if the link does not have enough number of visitors on it and needs a push.

 

 

 

The promoted pins work exactly like a Facebook ad where one can promote their content by paying a small fee. It looks exactly like an advertisement on any other social media site. Just like Facebook ads, the promoted pins can be directed towards a set of users who you want to click on your pin. You can also increase the engagement on your promoted pins, by selecting engagement in the promoted pin campaign.

 

 

 

3. Spend time on descriptions

 

 

 

The picture that you would pen with the affiliate link would take the user directly to the affiliate website instead of yours. Therefore, you must use powerful descriptions to attract the user to your website as well. Keep the title and description informative but straightforward at the same time. Ideally, a description should not be more than 2 to 3 sentences long and must include the right keywords to help the user find your pin at the earliest. The better is your description, the more is the number of clicks that you will get.

 

 

 

4. Create multiple images that you can pin

 

 

 

Most companies that make use of affiliates to promote a product offer a promotion picture that can be pinned onto the Pinterest board. However, you can make it more personal by using your own images to promote the affiliate link. Apart from that, you can pin multiple images with the same affiliate link over a period of time. Creating your own graphics for the affiliate link that goes with the rest of your board will set you apart from the crowd of other affiliates. Since you aren’t using the same repetitive image from the other affiliates, the followers would be more attracted to your content.

 

 

 

5. Maintain a balance of actual content and affiliate links

 

 

 

Your profile on Pinterest must look quite natural and too heavy on the sales you are trying to make. If you present only sale based content to your followers, it may bore them and thus, make you lose them. Since the main motive of the users to join Pinterest is to go through attractive boards with unique content on them, only sale based posts can be tiresome. Therefore, you can mix your everyday content with your affiliate links in a ratio of 80 to 20 to create a balance.

 

 

 

Other issues that seemingly work for many affiliates are 70 to 30 and 60 to 40. Here, the more significant number represents the content without any affiliate links. The solution is not applicable for everyone and thus, would have a different ratio for a different kind of content.

 

 

 

6. Don’t spam your followers

 

The important thing to note is not to spam your followers with your affiliate links. There is quite a thin line between social media marketing and spamming and it must not be crossed. Make sure that you are sharing your pins only on the profiles and boats which are related to the topic of your products. Since Pinterest had banned affiliate links a while ago, it has revised its algorithm to track the spams.

 

 

 

This means that if you are using an image that does not go with the link that you have provided in the description, it may be categorized as a spam. Pinterest also does not allow one to use shorten URLs as they appear as spam at times. Your content will also be flagged as spam if you regularly share it on the profiles and boards that are nowhere related to your product.

 

 

 

7. Use a Pinterest Scheduler

 

 

 

A Pinterest scheduler can be very helpful in keeping your content look more natural rather than spam like. The Pinterest scheduler will help you schedule your affiliate links better so that we can be repinned multiple Times. The many features of Pinterest schedulers include sharing the affiliate content to several boards at the same time. They also help one set up a board that is just used for affiliate links so that the users are informed of it. You can always compare several boards at the same time to see which one works better.

 

 

 

8. Stay away from short links

 

Pinterest has started using quite an advanced algorithm to track the website owners who use their social media for affiliate marketing. There are several regulations that a user must follow in order to put up affiliate links on their profile. The acceptable use policy of the affiliate links states that one cannot use shortened links in their descriptions. This is because the shortened URL usually doesn’t match the image that is being put up against it and therefore, looks similar to a spam.

 

 

 

9. Disclose the nature of the content

 

 

 

The most important rule in using Pinterest for affiliate marketing is that you must disclose the nature of your content to your followers. Pinterest has quite a strict policy on this one that requires you to mention it in your description that the content you’re posting is an affiliate link. You can either write a sentence about it or add #affiliate at the end of a description. This also works as a good trust building exercise as the followers have been shown to trust the bloggers more who inform them if they are getting paid for the products they are showcasing.

 

All the best,

Ed

If you enjoyed this post, you might want to check out these articles as well;
How to use Facebook for Affiliate Marketing
How to Use Twitter to Promote Your Website
Top 10 Tips on How to Promote Your Website Using Instagram

6 thoughts on “How You Can Use Pinterest to Promote Your Website”

  1. yomikebarton

    Thanks for this post, I am just starting to explore the world of advertising with Pinterest and hadn’t even considered most of the points and tips you made in this article.

    I am curious how large of a follow you think one needs on Pinterest before they can really start seeing results with their marketing efforts on this platform?

    Thanks in advance for your response!

    1. Ed

      That’s hard to say. It would really depend the individuals who are following you. You may get a bunch of people following who are not interested in buying, or you could have a smaller amount of followers, but those ones are eager to buy. Just keep plugging away and good things will happen. 

  2. Derek Marshall

    Hi there Ed,

    Thank you kindly for creating and sharing your tips in regards to using Pinterest for the promotion of our sites. It is appreciated.

    Although I do understand the reasoning behind recommending the use of affiliate links on this popular social site, I personally tend not to. Sure I might be losing out on a sale or two, maybe even a few, I would rather forego those sales in exchange for the traffic and traffic source, which indeed aids SEO efforts and rankings.

    Also, I do fear them changing their mind again in regards to permitting affiliate links (They allowed, didn’t allow, then allowed again!). This I’d rather bring the traffic to my site to read a review of the product and thus then maybe buy the product. This way I could very well get myself a new regular visitor or sign up.

    Your thoughts in regards to my own process is appreciated.

    1. Ed

      I can understand your reluctance to use Pinterest to promote your site. Will they ban affiliate links again in the future? Maybe, maybe not. No one knows for sure, but while it’s available, you might as well use it. Good luck with your site!

  3. Netta

    Hey Ed:

    I’ve been an avid Pinterest user for several years since I use it to store links to assorted topics I’ve found interesting along the way.

    In the process of constructing a research library for myself, I built up a nice following on the thing.

    I’ve actually never really considered it a marketing tool. For this reason, your post has been an eye-opener for me. Hmmm….

    1. Ed

      Thank you Netta. I hope you find success.

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