As the popularity of online shopping grows, large retailers must ensure that thier online retail marketing strategy is sound in order to take full advantage. A big part of this strategy is using affliate marketers to generate sales.
According to Hitwise data, Amazon pulled in 45% of all online transactions on the 2017 Thanksgiving Day. On Black Friday, Amazon pulled in 54.9%. During the two day period, Amazon grew by 12.78 million transactions and a total of 7.14 million on Black Friday.
When it comes to Wal-Mart, it had 1.74 million transactions on the 2017 Thanksgiving Day which accounted for 13.9% share of total online transactions. Despite the high volume on Thanksgiving, Wal-Mart experienced a drop in online transactions totaling to 1.14 million Black Friday. This lowered Wal-Mart share of transactions to 8.8%.
Best Buy on the other hand experienced a higher transaction volume on 2017 Thanksgiving Day compared to the previous year – 646,066 (2016) to 1.04 million (2017).
What the above statistics tell you is that online retail is very popular and as a result, it is expected to grow as years go by. According to a report by Forrester, it is projected that US shoppers will spend $460 billion online by the end of 2017. Amazon, the ecommerce titan will be driving much of the growth as predicted by experts.
Already Amazon has invested a lot in providing better services to its customers. For example Air Prime ensures that customers receive their packages via drone. The ecommerce titan is also investing in a state of the art drone control center to ensure fast and safe delivery.
If you were to extend your scope globally especially to Europe and Asia, you will find out that e-commerce is the fastest growing online retail market. In 2017, it is expected that e-commerce sales will increase to £230.62 billion, a rise of 14.2%. This growth will spill into 2018 where it is expected that e-commerce will experience a further 13.8% growth with sales reaching £262.46 billion. Here are statistics showing the growth of online retail sales in China.
You may be wondering how the expected growth of online retail is advantageous to affiliate marketers. Well, read on!
Benefits of increased online retail growth to affiliates
1. Increased income opportunities
What you ought to know is that 51% of Americans prefer to shop online. As a result, it has led to the growth of ecommerce by 23% year after year. In the third quarter of 2016, online orders increased which indicated transactional growth is outpacing total revenue.
Due to this, online retail platforms like Wal-Mart, Target and Amazon will continue to set up more features designed to streamline marketing. Using their established affiliate network, manufacturers will have it easier when it comes to advertising products and services to the masses.
As an affiliate, this is a great chance for you to grow your income. As said earlier, Amazon pulled in 45% of all online transaction on Thanksgiving Day while on Black Friday, Amazon pulled in 54.9%. If half of these sales originated from affiliate links, the affiliates will have earned more money. Furthermore, the popularity of online retail will result in more platforms opening up further increasing income opportunities for affiliates.
2. Growth as an affiliate
When you become an affiliate, your aim is simple – apart from generating income, you want to create awareness for select products in your niche. For this to be possible, you have to create a website or blog. This will be your main channel. There are two ways you can approach this. You can either hire a professional web developer or use CMS (content management system) like WordPress and set up a blog.
Once you have a blog, there are a few things you have to tweak to ensure its SEO ready. One of them is the theme selected. It should be responsive so as to adapt to different devices. Secondly, you must generate informative, entertaining, relevant, keyword rich and plagiarism free content. Lastly, content should be accompanied with a short video excerpt and images.
This is not easy but thanks to the growing popularity of online retail, the reward will be great. Not only will you be able to earn an income to offset expenses like hosting, web development and others but you will get to grow as an affiliate in terms of experience.
3. Be your own boss
According to Statista, the unemployment rate is 4.1 % as of October 2017 with the civilian labor force totaling to 159.19 million. It can be truly said that the US is struggling with youth unemployment rates which are higher than the national unemployment rate. As of March 2017, the unemployment rate for those aged between 16 to 24 years was 9.1%. At the time, the national unemployment rate was 4.5%.
When you take a look at the above statistics together with the stagnation of wages and salaries, then you can create a mental picture of how dire the situation is. As a young man or woman with a degree or masters certificate, finding a job can be difficult but not impossible.
If you are yet to find a well paying job, why not be your own boss. Affiliate marketing offers such a chance to bloggers and website owners. Not only will you earn income when you are online but you will earn income even when you are sleep. Furthermore, you will become an influencer.
To make a decent living, patience, drive and understanding of the products being promoted are factors one must possess or cultivate.
As an affiliate, not only are you in the best position to create great relationships with online retailers but with customers too. Yes, becoming an affiliate is very easy but patience, implementation of creative strategies and a positive attitude will ensure success.
With the projected growth of online retail, it is expected that an army of shoppers will be browsing different platforms to purchase products. What this means to an affiliate is increased income opportunities, a chance to be your own boss and increased experience as an affiliate.
All the best,
If you enjoyed this post, you might want to check out these articles as well;
What is Affiliate Marketing and Does it Work?
Build Up your Passive Income during Retirement with Affiliate Marketing
Is Affiliate Marketing better than MLM?