Currently, Instagram has more than 1 billion monthly active users and it is estimated that by the end of 2018, the number of monthly active users in the US will be more than 120 million. As of March 2016, 98% of brands specifically fashion companies had an Instagram profile. As such, Instagram is a valuable tool for marketing and promoting your e-commerce website.
Would you like to get more customers to buy your products and services? Want to increase your sales and revenue?
Well, the answer is a click away – Instagram.
As you already know, Instagram users are avid shoppers. In a 2015 study conducted by Iconsquare, researchers discovered that 70% of Instagram users have already checked out brand pages available on the social network site. That’s a huge number and mind you, 62% follow more than 1 brand on Instagram.
Since you are new to the world of using Instagram to promote your business, we are going to help you. The following are tips on how to promote on Instagram.
#1. Join Instagram
The first step you should take before you start promoting your products and services on Instagram is to join the platform. Signing up is very easy. It takes less than 5 minutes and all you need is to provide your name, email address, and password. You can add more information to your profile once your account is active.
Now that you have a business Instagram account, you are officially an Instagrammer. To establish yourself as an authority among the influencers and other brands, start following them. This includes direct competitors too. Don’t forget to join in the conversations.
#2. Add an Informative and Interesting Bio
Before any user clicks on the follow button, they will take a few seconds to read your bio to make sure that they understand what your brand is all about as well as the products and services you are selling. To win them over, create an informative and interesting bio.
Apart from writing an informative bio, it should be catchy, should include your brand name and your website link. By crafting an appealing bio, interested followers will click on the “Follow” button immediately they are done reading your bio.
Don’t forget to include a witty hashtag.
Learn more about How to write a Great Instagram Bio: Ideas, Tips and Examples.
#3.Post! Post! Post!
An empty Instagram page is not appealing. To make it appealing, you need to add posts. Instagram is designed in such a way that users have the option of including pictures and videos together with their posts. As you already know, content is king and so pictures and videos are the crown jewels.
As a business owner, use your posts to promote your products. To have more followers and increase your sales, you need to use creative photos and videos. This calls for a professional photographer. As you already know, professionals have the right tools that will help to get the message across without you even adding a single line of text.
To gain more followers and paying customers, make sure that your pictures are attention-grabbing and full of personality.
Don’t forget to use Instagram tools to edit the photos.
#4. Add Trending Topics
People love trending topics. Not only will they share or comment but they will repost your trending topic over and over again. By doing so, new users will be aware of your brand and they will take the time to read your bio before they click the follow button.
Apart from gaining followers, your website will experience a higher conversion rate too. This means your followers will not only browse your website but they will purchase your products too. As a result, you will get to earn revenue.
Learn more about How to Create Content around Trending Topics.
#5. Repost Local Content
You can make your brand an authority by reposting local content published by your followers or even local celebrities. By doing so, the publisher will feel special that his or her content has been featured by your brand. As a result, their followers will take notice and thus, you will gain more followers.
What you need to know is that when you repost local content published by a local celebrity or influencer, people will view your brand as more approachable. Simply put, Instagrammers will view your brand as a friendly neighbor rather than a company.
Don’t forget to tag the publisher of the content.
#6.Have a Consistent Brand Identity
Let’s face it. You probably have a presence on other social media platforms such as Facebook, Twitter, and Pinterest among others. This means that your followers probably follow you on all social media platforms. Now that you are on Instagram, it is important to have a consistent brand identity.
Having a different tone on your website and social media accounts will confuse your customers. Simply put, you will be at risk of losing your existing customers as well as new customers too. It is important to make sure that the same tone applied on your social media accounts is applied on your website too.
Learn more about How to build a thriving brand presence on Instagram.
#7. Offer Promotions and Discounts
Shoppers love promotions and saving. To promote your brand and website on Instagram, start by posting special offers, bonuses, and discounts. What you need to know is that 40% of Instagram users have confirmed that they follow brands to take advantage of special offers and promotions.
To do it right on Instagram, use text overlays. Text overlays allow you to announce upcoming sales, discounts and special offers in a creative way on your photos. To get started, use free apps like PicLab and Phonto. You can choose a font, add your message and position your text on the image.
Learn more about How to use Instagram to promote your brand and drive sales.
#8. Run a Hashtag Contest
Experts have identified hashtag contests as the fastest and easiest way of driving Instagram followers to your account and website. In addition, it allows you to have access to user-generated content which can be used later on.
A hashtag contest is easy to set up. To get started, you need to offer an incentive. In order for your followers to get the incentive, for instance, a voucher or a free gift, they can follow your Instagram page or buy products that total a certain amount.
Once you have confirmed the purchase, ship the gift to the respective owner. To continue promoting your products, run more hashtag contests every month. Don’t forget to use hashtags unique to your brand.
#9. Work With a Team of Brand Ambassadors
To promote your brand to a large following, you need to create your own team of brand ambassadors. Using your business account and those of your brand ambassadors, they can promote the benefits of your brand not only to your followers but to their followers as well.
Before you know it, more people will be praising and sharing your brand posts allowing you to attract more followers and paying customers.
To create your team of ambassadors, start by creating hashtags unique to your brand. Then encourage your followers and customers to share videos, photos, and reviews. To reward your ambassadors, re-post the videos, pictures, and reviews. Don’t forget to give them a shout-out.
#10. Use Curalate Like2Buy
To drive traffic and revenue to your e-commerce website from your Instagram page, you need to use an intuitive solution like Curalate Like2Buy. As you already know, the only link from your Instagram page to your e-commerce website is the one you added in your bio. While this is effective, it is not enough.
If you have an e-commerce website, you want your followers to shop which translates to revenue. To bridge this gap, use Curalate Like2Buy. As a third-party solution, it allows your customers to explore your e-commerce website beyond your Instagram feed.
To get started, connect your product feed, feature your content and a link will be auto-generated in your bio. Now, your customers can shop directly from your Instagram page to your website.
There you have it, top 10 tips on how to promote your website using Instagram. To summarize everything, start by joining Instagram, create a catchy and informative bio, add your website link, create trending topics, post-high-resolution photos, and videos.
You should also offer exclusive promotions, share events, use hashtags relevant to your brand, run hashtag contests, create your team of brand ambassadors and finally, use Curalate Like2Buy.
Remember, set realistic goals for growth. Good luck!
All the best,
If you enjoyed this post, you might want to check out these articles as well;
How You Can Use Pinterest to Promote Your Website
How to use Facebook for Affiliate Marketing
10 Tips On How To Write A Good Post That Ranks And Converts