Everyone who does affiliate marketing needs to be able to build good landing pages that convert really well. Clickfunnels is the most famous platform for doing this, but it comes with a hefty price tag. The same can be said for Leadpages and many others. However, there is one product which is a lot more budget-friendly, and that’s Instabuilder 2.0. It claims to offer all the functionality of expensive landing page offerings without the big price. So let’s take a look inside!
If you do affiliate marketing, or even any other kind of selling online from your own site, then you’ll need a landing page. This is the page that visitors arrive at after they click your ad, a link in your Youtube video description, a link on social media, or whatever other source of traffic you might be using.
When they arrive on the page, everything needs to be optimized perfectly to maximize the chances that they will convert into a sale. Minor adjustments in the position of elements on the page, the color of buttons and the amount of text and images can have small but noticeable effects on your profitability, so it’s vital that you use some good software to get these pages built.
You’ll also need your software to offer you the ability to test each variation to find the best version of the page. The problem is that most of the landing page software choices on the market are quite expensive, and you don’t want that kind of cost dragging down your business, especially when you’re just getting started and have a limited budget!
Not only are the amounts of money required not small, but pretty much any choice of landing page software will require a monthly fee. For example, the most basic package with Clickfunnels comes in at a hefty $97 a month, which is really not cheap when you’re starting out with a limited budget. Leadpages will let you get started for $25 a month, but that will only allow you a single site, so if you want to try marketing different offers using different domain names, it will cost you a lot more.
This is the gap that Instabuilder 2.0 fills. It’s unique in the landing page space, because it doesn’t require a monthly fee. In fact, you can build on 3 domains for a one-time fee of $77, or unlimited domains for $97. This pricing model is certainly very convenient and tempting, but can Instabuilder match its competitors for functionality? Let’s take a look at the features and decide for ourselves!
Instabuilder comes in the form of a WordPress plugin, which means you’ll need your own hosting with WordPress installed. Of course, hosting your own pages means that there will be a small monthly cost involved, but it’s still nothing like paying the big fees of services like Clickfunnels, which host the pages for you (and we’d hope so too at that price!) Also, if your hosting doesn’t have WordPress, you can render your pages into plain HTML from within Instabuilder so you can host them outside of WordPress, which is a cool feature.
The most surprising thing about Instabuilder 2.0 is the number of features you get for your one-time fee. It offers an intuitive drag and drop page builder that is refreshingly easy to use, and all of the resulting pages are 100% responsive on tablet and mobile, which is crucial in today’s market, as desktop traffic is now in the minority compared to these types of devices.
It also comes with over 100 templates included and ready to go, in case you don’t have the time or inclination to build your own pages. These templates are surprisingly good and probably convert very well for those that use them.
There is also a huge collection of ready-to-use marketing graphics, including icons, call-to-action buttons, and header images. These all come with fully legal usage rights. Having good graphics is an essential part of a successful landing page, so this is a great thing to have, as you don’t want to be wasting time searching on stock image sites.
If you like to crunch numbers like all the internet’s best marketers, then Instabuilder 2.0 has you covered for that too. It allows you to split-test variations of your page, and provides a full range of page analytics and tracking that will allow you to analyze the effectiveness of your campaigns to a great level of detail and pick your winners.
It doesn’t stop there, either. The team at Instabuilder has done a lot of research into internet marketing, and they made sure to add an amazing selection of advanced features such as popup forms, notification bars, social share buttons and countdown timers to build scarcity and urgency into your offers.
Instabuilder 2.0 can also integrate with other services, including autoresponders like GetResponse and AWeber, and even GoToWebinar. This means that people can join your email list or take part in your webinar, all from your Instabuilder landing page, which is absolutely fantastic.
None! The software is fantastic and excellent value for money. If you’re looking to build some landing pages, it would be a great choice for you.
All the best,
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